DC
DemoCommand Marketing

Managed Google Ads service + DIY FSM add-on

Sell your Google Ads management service to contractors.

The main offer is done-for-you Google Ads management for contractors and service businesses. The optional DemoCommand add-on gives DIY owners a backoffice dashboard for spend, leads, cost per lead, campaign health, and next actions.

Account scoreCost per leadNext actions

Marketing Command Center

Google Ads cockpit

70.8 health score

Ad spend

$689.90

Jun 10-28 sample period

Leads tracked

7

Calls, forms, booked jobs

Cost per lead

$98.56

Profit target monitor

Action score

70.8

Setup and campaign health

Spend vs leads

D1
D2
D3
D4
D5
D6
D7
SpendLeads

This week

Your ads produced leads, but asset quality and keyword cleanup should happen before any budget increase. The safest next moves are adding missing assets, reviewing expensive keywords, and confirming conversion tracking.

Next best action: Review spend waste before raising budget.
Demo data until a backoffice account is connected
CampaignSpendLeadsCPLStatus
Commercial demolition$448.684$112.17Watch expensive keywords
Interior demo$241.223$80.41Add lead volume
Garage demolition$0.000-Ready to launch

Two offers, one dashboard

Sell the management first. Offer the DIY add-on second.

Primary service

Managed Ads

From $950/mo

For contractors and service businesses who want you to manage their Google Ads while DemoCommand shows results, work completed, and next decisions.

Weekly account review and optimizationKeyword, asset, and negative keyword workClient-facing dashboard and reportApproval workflow for budget and bidding
Ask about managed ads

FSM add-on

DIY Backoffice Add-On

$149/mo

For contractors who want Google Ads visibility inside the DemoCommand backoffice and prefer to make their own campaign changes.

Read-only Google Ads connectionDashboard graphs and lead-cost reportingWeekly action summaryPrioritized fix list for the owner
Ask about DIY add-on

One-time cleanup

Setup Sprint

From $750

For accounts that need conversion tracking, campaign cleanup, and a clear plan before monthly management or DIY monitoring.

Conversion tracking reviewCampaign and keyword auditLanding page and asset checklist30-day action plan
Plan a setup sprint

What the command center monitors

Metrics owners understand, with actions attached.

Fix now

Tracking problems

Know when calls, forms, or conversion tags are missing before the account spends blind.

Improve

Missing ad assets

See which campaigns need callouts, sitelinks, snippets, logos, images, and better ad strength.

Watch spend

Keyword waste

Find keywords and search terms that are spending without producing qualified leads.

Approve only

Budget and bidding

Budget increases, bidding changes, and broad-match expansion stay behind explicit approval.

The client experience

A weekly report that feels like a decision memo.

Contractors do not want an ad-platform maze. They want to know what they spent, what came back, what you changed, and what needs approval.

1

Performance snapshot

Spend, leads, cost per lead, conversion rate, top campaigns, and trend line.

2

What changed this week

Assets added, keywords reviewed, negatives added, tracking fixes, and account cleanup.

3

Needs owner approval

Budget increases, bidding strategy changes, legal image/logo confirmations, and major targeting shifts.

4

Next week plan

The exact tasks your managed service will execute, or the DIY owner can handle in the DemoCommand backoffice.

DemoCommand implementation

Build path for the real app.

This sales surface defines the offer. The app version should ship in phases so you can sell managed ads now and add DIY backoffice controls without rushing write-access automation.

Phase 1

Read-only Google Ads connection, dashboard, weekly summaries, and DIY tasks.

Phase 2

Managed-client workspace with internal notes, change log, and approval queue.

Phase 3

Safe action tools for negative keywords, assets, and report generation.

Phase 4

Guarded budget and bidding workflows that always require explicit approval.

Offer positioning

The pitch is simple: stop guessing where the ad money went.

Sell your managed Google Ads service to owners who want results and fewer decisions. Offer the DemoCommand add-on to owners who want to run Google Ads themselves from the backoffice.

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Sat-Sun: 7:00 AM – 9:00 PM

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